Privacy Policy

Effective date: October 5, 2025 · Version: 2025-10-05

This Privacy Policy explains how ApexTrend AI, Inc. (“ApexTrend,” “we,” “us,” “our”) collects, uses, shares, and safeguards personal information when you visit our websites, use our applications, dashboards, and related services (collectively, the “Services”).

We do not sell personal information. We do not “sell” your personal information as defined under U.S. state privacy laws. We also do not share personal information for cross-context behavioral advertising. If our practices change, we will update this Policy and provide required notices/choices.

1) Information We Collect

Account & Contact Info: name, email, login credentials, organization, and preferences.
Usage Data: pages viewed, features used, timestamps, referrer/UTM, and in-app actions.
Device/Technical Data: IP address, browser type, OS, device identifiers, crash/error logs, cookies.
Transactional Data: subscription tier, invoices, and payment status (payment card data is processed by our payment processor and not stored on our servers).
Communications: messages you send us (support, feedback, surveys).

2) How We Use Information

Provide, operate, and support the Services (including authentication and secure access).
Maintain safety and integrity (fraud prevention, security monitoring, abuse detection).
Improve the Services (analytics, debugging, research, feature development).
Communicate with you (service messages, updates, marketing where permitted).
Comply with legal obligations and enforce our Terms.

3) Cookies & Similar Technologies

We use cookies and similar technologies for login sessions, preferences, analytics, and performance. You can adjust browser settings to limit cookies; certain features may not function without session cookies.

4) How We Share Information

Service Providers: trusted vendors (hosting, analytics, email, payments, customer support) who process data on our behalf under contractual obligations.
Legal & Safety: to comply with law, enforce agreements, or protect rights, property, and safety.
Corporate Transactions: in connection with a merger, acquisition, financing, or sale of all/part of our business or assets. If ownership changes, we will provide notice and your choices as required.
With Your Direction: when you request or consent to sharing.

5) International Transfers

We may process information in the United States and other countries. Where required, we use appropriate safeguards (e.g., contractual clauses) for cross-border transfers.

6) Security

We implement administrative, technical, and physical safeguards designed to protect personal information. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

7) Data Retention

We retain personal information for as long as needed to provide the Services, comply with legal obligations, resolve disputes, and enforce agreements. Typical retention: the life of your account plus a reasonable period (e.g., up to 24 months) unless a longer period is required by law or necessary for legitimate business purposes.

8) Your Rights & Choices

Access, Correction, Deletion: you may request a copy of your data, ask us to correct inaccuracies, or delete your account where permitted.
Marketing Communications: you can opt out of marketing emails via unsubscribe links or by contacting us; we may still send transactional messages.
Cookies: manage at the browser level; some features require essential cookies.

9) Additional Disclosures (GDPR/UK & U.S. State Laws)

EU/UK Legal Bases: contract (to deliver the Services), legitimate interests (improving, securing, and operating the Services), consent (where required), and legal obligation. Rights: access, rectification, erasure, restriction, portability, objection, and withdrawal of consent. You may lodge a complaint with your supervisory authority.

U.S. State Privacy Laws: we do not sell personal information or share for cross-context behavioral advertising. You may request access or deletion by contacting us as described below. We will verify requests as required by law.

10) Children’s Privacy

The Services are not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided us personal information, please contact us so we can take appropriate action.

11) Changes to This Policy

We may update this Policy from time to time. We will post the updated version with a new effective date. If changes are material, we will provide additional notice as required.

12) Contact Us

Questions or requests about this Policy or your personal information:

Email: privacy [at] apextrend.ai